Collection: Eat Wholesome

Eat Wholesome™ is an independently owned, family run business that produces organic and natural food for stores across the UK and Canada. It was founded in 2014 by Brian Z. who was inspired by his family’s long history as farmers and artisan food producers. His parents, grandparents and great grandparents farmed on the family land organically before such a certification existed.

Growing up working at his family’s farmers market led him to become a retail buyer for both organic and conventional food. It was here that he became aware of how organic food was being overshadowed by mainstream brands, and how small family producers of healthy food and organic ingredients were struggling to reach customers. As a response Brian started Eat Wholesome to champion organic, natural food and work with family run producers to share the value of great tasting, healthy ingredients to a wider audience.

We were founded on the idea that everyone should have access to nutrient-rich food. That’s why we donate the equivalent of seeds for one sq ft of farmland for each Eat Wholesome™ product bought. See the donation page to learn more about our commitment.


At Eat Wholesome™ we are dedicated to proving that you can keep that wonderful feeling of doing good and eating well without compromising on taste. We look back towards the traditional wisdom and culinary know-how of the Old World to show how you really can enjoy the feeling of eating well.


Eat jackfruit, help the planet!

NEW. Our sustainably grown jackfruit meat alternatives are marinated in herbs, spices and coconut for a truly meaty flavour and texture. With 100% natural ingredients, they are all organic, gluten free, soy-free, vegan and ready in less than 10 minutes!


Humble, healthy, heavenly

At Eat Wholesome™ we love to source vegetables, beans and whole grains from regions in sunny Italy that benefit from the centuries old European know-how of good ingredients and healthy Mediterranean cooking.


Time-honoured recipes

Our range of organic and naturally fermented Sauerkraut is hand-crafted in Europe using the most traditional of recipes; just fresh cabbage, salt and water… and ample patience. Our pickled vegetables use fresh in-season ingredients and naturally fermented vinegar.


Creamy coconut goodness

Our award-winning coconut range is made with 100% natural ingredients… just coconuts and water, with no added nasties.


Not so guilty pleasures

No ordinary preserve, our organic fruit spreads are packed with the goodness of two to three times the fruit content of your everyday jam with pectin.

  • Vegan/ Vegetarian/ Plant-based
  • Organic
  • Hand-picked
  • Gluten and soy free
  • Non-GMO

6 products