Collection: NotCo

IT’S NOT A REVOLUTION, IT’S A REVELATION.

When we discovered removing animals from food production would protect the planet, we didn’t ask why. We asked, Why Not. Why Not.

The solution was simple (for us food-loving geniuses, that is); let’s create an algorithm that could learn how to combine an infinite combination of plants to replicate the flavor & texture of animal products - without compromising on taste, feel, or function.

Calling all foodies and the food industry alike. We’re here to make plant-based options accessible to everyone, everywhere. Whether you’re a foodie, a chef, or an industry expert, there’s a NotCo product for you.

We use sweet pineapple, tangy cabbage, wholesome seeds, and many other delicious plants to replicate animal-based foods. Nature really does do it better.

Did you know the average human eats around 200 different types of plants, but there are over 300,000 varietes? Why not use AI to help discover infinite combinations of plant-based goodness?

This is where Giuseppe comes in. It all starts when we ask our algorithm, Giuseppe, to match the taste, texture, and smell of an animal-based product. It analyzes the structure at the molecular level and then replicates it using only plant-based goodness.

Giuseppe is the name of the Artificial Intelligence program developed by NotCo’s team to understand everything about the foods we love and recreate them by replacing all animal products with plant-based ingredients.

Imagine trying to that unforgettable restaurant dish at home. Now imagine that you're armed with knowledge about all the ingredients and the technique used to combine everything together to replicate the perfect dish. THAT is the magic of Giuseppe!

DID YOU KNOW THAT PINEAPPLE AND COCONUT
HAVE MOLECULES EQUIVALENT TO DAIRY MILK?

In a world of thousands of delicious foods, what makes us love what we eat are the characteristics of each product, made of specific molecules that make it what it is. Just like Lego™ brick pieces in a Lego™ house.

NOW IMAGINE THIS UNIVERSE OF 300,000 PLANTS

We can find whatever Legos™ we need to replace the animal-based ones!

This is the basics of how Giuseppe Works.

It analyzes the structure of an animal-based food at its molecular level and then  replicates it using only plants-based ingredients.

This is one of the most important parts of the development of a NotProduct, where the Chefs and the NotCo Squad try the recipes and give their feedback to Giuseppe so it can learn and get better and faster in the next iteration.

 

 

 

  • Vegan/ Vegetarian/ Plant-based
  • Lactose, gluten, soy, and egg free*
  • Sustainable
  • Non-GMO
  • NotMilk 
    • Halal Certified
    • Kosher

 

 

 

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